Fractional RevOps + Applied AI · Sydney

Revenue infrastructure,
engineered.

We build durable RevOps systems for Australian SMBs — HubSpot architecture, n8n workflows, and applied AI that compounds. Not bots glued to processes. Infrastructure that survives the founder leaving the room.

Book the readiness call Take the Scorecard
01 The problem Australian SMB · 2026

Does this sound familiar?

01 / Leads

Leads are falling through the cracks

New enquiries sit in an inbox for hours or days. By the time someone responds, the prospect has moved on.

02 / Revenue

You're losing money you don't know about

Recurring revenue, renewals and client re-engagement — leaking because nobody is tracking it.

03 / Admin

Everything is manual

Data entry, follow-ups, reporting, compliance documentation — your team spends more time on admin than on clients.

04 / Tools

Your CRM is expensive shelf-ware

You're paying for HubSpot (or another CRM) but only using 20% of its capability. Nobody was trained and nobody maintains it.

02 The solution Outsourced Head of RevOps

We make your revenue operations intelligent.

Assembly Growth AI operates as your outsourced Head of Revenue Operations. We combine deep revenue-operations expertise with modern CRM architecture, integration middleware and AI automation to build systems that save time, recover revenue, and scale without adding headcount.

Fractional RevOps

Strategy, owned.

Your CRM strategy, pipeline architecture, data quality, reporting and team enablement — managed by someone who understands your industry. Not a generalist agency learning on your dime.

Intelligent Automation

Data that flows.

We connect your CRM to your accounting software, job management platform, compliance tools and carrier portals using n8n middleware — then add AI so the data flows without manual entry.

AI Implementation

Practical AI with ROI.

Document classification, lead scoring, automated client communications, data reconciliation, document comparison. Practical AI that solves specific problems with measurable ROI.

03 Who we work with Across Australian industries

Your industry matters. The patterns transfer.

We've built revenue systems for insurance and fintech, financial planners, trades and construction, ecommerce, and medical and family-run businesses across Australia. The labels change; the problems rarely do — slow lead response, leaking recurring revenue, manual admin and shelf-ware CRMs show up everywhere. So we go deep enough to respect what's specific to your sector, and bring what already works from the others we've rebuilt.

Financial services

Insurance, fintech & financial planning

Commission and trail tracking, compliance workflows, renewals and referral pipelines — the playbook for anywhere money moves on a schedule.

Trades & construction

HVAC, plumbing, landscaping, pool servicing, tiling & building

Quote-to-job pipelines, field scheduling, speed-to-lead and review generation — the same engine whether the job is a service call or a full build.

Ecommerce & retail

Online & multichannel retail

High-volume customer lifecycle with data flowing cleanly between storefront, CRM and finance — plus retention and win-back automation.

Medical & family business

Practices & owner-led operators

Patient and client lifecycle, recall and intake automation, and systems built to survive the owner taking leave.

04 What we build Productised plays

Systems, not consulting hours.

Every engagement starts as a fixed-scope play with a deliverable and a price. No discovery decks. No retainers dressed up as projects. If a play doesn't fit your problem, we'll say so — and tell you who does.

PLAY 01
Diagnostic
pays for itself

AI Readiness Audit

A written review of your full stack — CRM, automation, data, lead gen, reporting — with outcomes proven across real estate & brokers, financial services & accountants, regulated sectors, tradies and health & wellness. We tell you where AI earns its place, and where it's a distraction.

Includes: systems map + AI opportunity matrix
Written pack delivered in 2-5 days.
AI Stack Audit
Detail
PLAY 02
Diagnostic
pays for itself

HubSpot Portal Health Check

A 47-point written audit of your portal, ranked fix list and Loom walkthrough. The first thing we do on every HubSpot engagement — now sold standalone.

Includes: RAG scorecard + cleanup register
Written pack delivered in 2-4 days.
HubSpot Audit
Detail
PLAY 03

AML/CTF Tranche 2 Readiness Pack

Policy templates, KYC workflows, AUSTRAC-aligned audit trails and a HubSpot deployment. Built for real estate, accountants and conveyancers facing 1 July 2026.

AUSTRAC HubSpot n8n
Detail
PLAY 04
Fixed-scope
sprint

Revenue Forecast Rebuild

A focused rebuild for teams whose pipeline, stage logic and invoicing no longer reconcile. We fix the parts that make the forecast feel political instead of operational.

Forecasting Reporting HubSpot
Detail
PLAY 05
Fixed-scope
build

Lead-to-Cash Architecture

End-to-end design of the path from form fill to invoice paid. Pipelines, lifecycle, handoffs, source attribution. The play we run on most fresh HubSpot rebuilds.

HubSpot Architecture
Detail
PLAY 06

n8n Workflow Library

A library of six to ten production-grade n8n workflows tailored to your stack — quoting, onboarding, billing reconciliation, AML KYC. Source-controlled. Documented. Yours.

n8n Automation
Detail
05 Tools & partners Your stack · modern AI

We build in your stack — and bring the best tools to it.

We work inside the tools you already run — HubSpot, monday.com, n8n, your accounting and job-management systems — rather than forcing a rip-and-replace. If monday.com is the right work OS for your team, we set it up, build the boards and automations, and integrate it with the rest of your stack. And where a modern platform earns its place, we design, build and document it for you: internal apps and dashboards with Retool, applied AI with Claude, and company-wide knowledge and search with Glean. We're going deep on these three and building toward formal partnerships with each.

Claude

Applied AI, safely.

Document classification, drafting, reconciliation and decision support built on Anthropic's Claude — wired into your workflows with guardrails, not bolted on as a gimmick.

Retool

Internal tools, fast.

Custom dashboards, admin panels and back-office apps on Retool — the operational layer your CRM and spreadsheets can't give you, built on the data you already have.

Glean

Knowledge that finds you.

Company-wide search and work AI with Glean — so your team finds the right document, answer or process instantly across every tool, instead of asking around.

06 How we work Method · v3.2

Engineered, not glued.

Every engagement runs through the same four-stage method. It is deliberately boring. Nothing ships without a diagnosis. Nothing is built we can't hand back to you. Nothing is automated we can't switch off without breaking revenue.

01 — Diagnose
2–5 business days

Audit before architect.

We open the portal, pull the reports, and read the contracts. You get a written diagnosis with a leak-ranked fix list — usable whether or not you go further.

OutHealth Check · Loom walkthrough
02 — Architect
1–2 weeks

Model the system on paper first.

Lifecycle, pipelines, objects, handoffs, integrations — drawn out before a single property is created. Reviewed with you. Signed off in writing.

OutSystem design doc · ERD
03 — Build
2–6 weeks

Source-controlled. Documented as we go.

HubSpot configured, n8n workflows shipped, reports built. Everything versioned. No hidden Zaps. No undocumented "custom code by Tim from 2024".

OutProduction system · runbooks
04 — Operate
Ongoing · optional

Hand it back, or run it for you.

We train your team and write the SOPs. From there you operate it yourself, or we run it on a fixed monthly fee. Either way, nothing breaks if we leave the room.

OutSOPs · monitoring · handover
The rule

"If a system can't survive its operator going on leave, it isn't a system. It's a person doing a job in a costume made of software."

07 Diagnostics & downloads Free · HubSpot-ready

Three diagnostics. Yours before we ever speak.

Each download is the actual tool we use on Day 1 of an engagement. Use them yourself; bring us in if the result is uglier than you expected.

PDF · 18 pages ~ 9 minutes

The SMB Revenue Infrastructure Scorecard

Score yourself out of 80 across pipeline, data, automation and reporting. Honest answers only.

  • 20-question diagnostic, weighted by revenue impact
  • Score band + 90-day priority list
  • Scored on the same model across pipeline, data, automation and reporting
Take the Scorecard
Checklist · 6 pages ~ 4 minutes

AML/CTF Tranche 2 Readiness Checklist

Twenty-eight things your business must have on file before AUSTRAC's 1 July 2026 deadline. Built for real estate, accountants and conveyancers.

  • KYC, beneficial-ownership and risk-assessment checks
  • AUSTRAC-aligned templates based on current reform guidance
  • What to keep in your CRM vs. your document store
Get the Checklist
Playbook · 22 pages ~ 12 minutes

The CRM Portal Cleanup Playbook

Forty-seven things to delete, archive or rebuild in a typical 2–4 year old CRM portal. The same audit logic our Health Check runs.

  • Property & pipeline diagnostics with SQL-style filters
  • Lifecycle stage map you can paste into your portal
  • Decommission script for stale workflows & Zaps
Get the Playbook
08 Who's behind it Founder · Sydney
Jay Rowland
Founder · Assembly Growth AI Booking June

Jay Rowland

RevOps engineer · ex-fintech product & strategy · HubSpot architect

I spent fifteen years inside the systems most SMBs are paying to use. Now I build the same infrastructure — for people who can't justify a team.

I'm Jay. Before Assembly, I spent 15+ years in product, strategy and consulting across financial services and SaaS — leading strategic implementation for financial-services partners. I build the same calibre of revenue infrastructure for businesses that can't justify a 12-person RevOps team, but have outgrown duct-taped Zapier and a half-configured CRM.

Assembly is the engineering shop I wished I could hand a brief to, back when I was implementing these systems for clients. Productised plays. Written diagnoses. Source-controlled builds. No retainers dressed up as projects. And — yes — applied AI, but only where it earns its place in the system.

2009 — 2024
Product, Strategy & Consulting · Financial Services & SaaS

15+ years across product management, business strategy and CRM/RevOps — strategic implementation for financial-services partners. The depth most SMBs never see.

2024 — present
HubSpot architecture & portal delivery

Auditing, rebuilding and shipping production HubSpot portals with the operator detail most SMBs never see.

2025 — present
n8n & applied-AI specialist

Production-grade automation. Source-controlled workflows. No demoware. No "we leverage AI" filler.

Ongoing
AUSTRAC Tranche 2 readiness

Policy, KYC and audit-trail packs for the verticals catching the 1 July 2026 deadline.

Book a readiness call Email Jay directly
09 Frequently asked questions Plain answers

Questions we get every week.

What is fractional RevOps?

Fractional RevOps is an outsourced model where a senior Revenue Operations leader manages your CRM strategy, pipeline architecture, data quality, automation and reporting without joining as a full-time hire. It's the cost-effective alternative to building an in-house RevOps team. Assembly Growth provides fractional RevOps to Australian SMBs across financial services, professional services and regulated sectors.

Who is Assembly Growth's typical client?

Our typical client is an Australian SMB doing $1M–$20M in revenue, with a partly-configured CRM (usually HubSpot), automation that accreted rather than was designed, and no in-house RevOps capability. We work with mortgage brokers, insurance brokers, accounting firms, investment platforms, trades businesses and AML/CTF-regulated services.

What does the AI Readiness Audit include?

A written review of your full revenue stack — CRM, automation, data, lead generation and reporting — delivered in 2–5 business days. It includes a systems map, an AI opportunity matrix showing where AI earns commercial ROI versus where it won't, and a 30-day prioritised fix list. Most clients recover the audit cost within the first month.

Who needs AML/CTF Tranche 2 compliance, and when?

From 1 July 2026, AUSTRAC's Tranche 2 reforms extend AML/CTF reporting obligations to real estate agents, accountants, conveyancers and lawyers. Affected businesses must have customer-due-diligence (KYC), beneficial-ownership checks, risk assessments and audit trails in place before the deadline. Assembly Growth ships an AML/CTF Tranche 2 Readiness Pack — policy templates, KYC workflows and AUSTRAC-aligned audit trails — deployable in HubSpot.

Which CRMs do you build on?

HubSpot is our primary CRM. We also support Attio and Monday implementations. Integration middleware is built in n8n, which connects any CRM to your accounting platform, job-management system and compliance tools.

Where is Assembly Growth based, and do you work outside Sydney?

Assembly Growth is based in Sydney, Australia, and works with clients across Australia and New Zealand remotely. All discovery, build and handover work can be delivered remotely; on-site workshops in Sydney, Melbourne and Brisbane are available where useful.

Start with a clear picture of what's broken.

Our AI Readiness & Revenue Audit gives you a scored assessment across 8 dimensions, a revenue leakage scan, an automation opportunity map and a prioritised 90-day roadmap. Most clients recover the cost within the first month.

Watch the walkthrough See all services

Or email us at hello@assemblygrowth.com

Taking bookings 90 min

AI Readiness & Revenue Audit

90-minute deep dive + written report · same-week delivery

Book your audit